KOKOMO, Ind. – June 2, 2025 – Bowe Digital, a digital marketing firm that helps small businesses tell their stories and reach new customers by producing custom content, is honored to announce that longtime team leader and COO Heather Lunsford has been named its new Chief Executive Officer.

This announcement follows the unexpected passing of beloved Owner Wayne M. Stanley on May 1. While the Bowe Digital team continues to grieve this profound loss, they're also moving forward with the leadership vision he had begun to set in motion.

Over the past year, Stanley had been steadily transitioning more executive responsibilities to Lunsford. As a trusted colleague and close personal friend, she was already helping lead the company's operations and long-term strategy. Her move into the role of CEO is a continuation of that planned succession and is one rooted in mutual trust, a shared vision and years of collaboration.

“There's no one who understands our partners, team and mission more deeply,” said Bradley Erb, Vice President of Growth and Partnerships. “Our entire Bowe Digital team believes in her, and we've heard from so many of our partners who've expressed that as well. Under Heather's leadership, we remain dedicated to helping clients across the country succeed through strategic storytelling and effective marketing.”

Lunsford joined Bowe Digital in October 2017 as the company's first official hire. From the beginning, she proved to be a natural leader: organizing projects, supporting teammates and helping build the systems and relationships, spearheading the company's growth. Her rise from Agency Director to COO and now CEO is a testament to her strategic insight, operational excellence and unwavering commitment to the company's values.

“While I'm still mourning the loss of my friend and mentor, I'm committed to honoring Wayne by continuing the work we started together,” said Lunsford. “He built something special here. Something bold and creative, yet something that always puts people first. My mission is to protect that vision while leading Bowe Digital into its next chapter with clarity, vision and heart.”